Cookies are small text files a website stores in your browser. Similar tools, such as tags and pixels, do the same kind of job. In this policy, "cookies" covers all of them.
Essential cookies. Our website host (Webflow) uses these to run the site securely, such as remembering form and security settings. The site needs them to work.
Google Tag Manager (GTM-M9DV8CR5). We use Google Tag Manager to load and manage the Google tags below; it receives basic request logs and aggregated tag-firing diagnostics. Use the controls listed for each tag it loads.
Google Analytics 4 (G-PPC7S84SDY). We use Google Analytics 4 to measure page views and site interactions using cookie identifiers (such as _ga and _ga_*), traffic sources, device/browser details and approximate location. When you book a call, that booking is recorded as an event. Google Analytics opt-out add-on.
Google Ads conversion tracking and remarketing (AW-18364394694). We use the Google Ads tag to connect ad clicks with site activity using cookie identifiers, page visits and conversion events. When you book a call through our scheduler, that booking is recorded as a conversion so we can see which ads lead to calls. Google's Conversion Linker sets first-party cookies such as _gcl_au and, when you arrive from an ad click, _gcl_aw, to store the ad click information. Google may also use this data to show our ads to people who have visited our site (remarketing). Google Ads Settings lets you turn off personalized ads; it does not stop all conversion measurement.
Google enhanced conversions. Google Ads offers a feature called enhanced conversions. If it is enabled, the email address or phone number you enter when booking may be hashed (turned into a scrambled code) before it is sent to Google, so Google can match the booking to an ad click. See how Google uses advertising data.
Microsoft Clarity. We use Microsoft Clarity to collect clicks, scrolling, mouse movements, page content and device/browser details for session recordings and heatmaps that help us improve the site. Clarity sets its own cookies (such as _clck and _clsk). See Microsoft’s privacy statement for its data use and privacy choices.
iClosed booking scheduler. Our booking calendar is provided by iClosed and embedded on our pages. When you book a call, iClosed processes the name, email address, phone number and answers you submit, and may set its own cookies to run the scheduler. See iClosed’s privacy policy.
Google and Microsoft receive tracking data under their own policies. See how Google uses information from sites that use its services and Microsoft’s privacy statement. Some cookies are also set by services we rely on, such as our website host and any embedded scheduling or video content. Those providers set cookies under their own policies, and we have limited control over them.
You can delete or block cookies in your browser’s privacy settings. Use the Google Analytics opt-out add-on in supported browsers, change ad personalization in Google Ads Settings, and review Microsoft’s privacy choices in its privacy statement. Blocking cookies may affect site features and does not necessarily stop all tracking.
There is no consistent industry standard for Do Not Track signals, and we don't currently respond to them. You can still use the controls in section 4.
We update this policy whenever we add or remove a tool that sets cookies. The date at the top shows the current version.
Questions about cookies on this site: contact@mostertdigital.com